Huge selection, great customer service, saved credentials, 5% back on purchases, most stuff is one day shipping for me. I also know they fix problems pretty rapidly. I get a ton of entertainment from prime video.
Those are all things difficult to get consistently from a random web store.
Minus the projection, I think all we can say is they were warning us to take their opinion with a grain of salt because they have an ostensible conflict of interest.
Wait, do you really believe that amazons retail business has had little or no significant innovation besides whiz bang tech goodness? I’m guessing you were exaggerating to make a more strong sounding statement, but if you meant it, then I strongly disagree.
Those are all things difficult to get consistently from a random web store.