First, I just want to say that building anything and getting paying customers is never easy so it's impressive to see what these guys have done.
While there is definitely a large market of agencies suffering from this problem, I don't think this is the "true" solution.
Clients hire an agency because they just want to pay somebody to build them a website (or whatever it actually is). When approaching this, they are almost definitely not thinking at all about having to do anything other than tell the agency what they want.
This is the client having unrealistic expectations, but they aren't supposed to be the experts, so it should be on the agency to be clear about those expectations. Even if you think you're clear about the about of work required of them, most client will drag their feet to no end on delivering the content. This is because they have 1,000 other things to do, don't really know where to even begin, and are getting frustrated because the reason they went to an agency was because they didn't have the time to deal with this.
Looking at setting up endless reminders as a solution misses the reason they came to you and loses out on a ton of value. Clients don't want to do this. Find a way so that they don't have to and then charge for that. If a client doesn't want to pay to have you do it at the start, give them a deadline for the content, if they don't get it to you by then, they can either get the site as-is or pay to have you do it for them.
What content do you need from the client? Figure out what questions you have to ask them to create that content, schedule a call, then ask them those questions, get a transcript, and give it to a copywriter. Then give the result to the client along with a timeline of "if this isn't approved or edited by X, then it is going live as-is."
I get where Content Snare is coming from, but I think it misses a much bigger underlying point of why this is such a problem.
While there is definitely a large market of agencies suffering from this problem, I don't think this is the "true" solution.
Clients hire an agency because they just want to pay somebody to build them a website (or whatever it actually is). When approaching this, they are almost definitely not thinking at all about having to do anything other than tell the agency what they want.
This is the client having unrealistic expectations, but they aren't supposed to be the experts, so it should be on the agency to be clear about those expectations. Even if you think you're clear about the about of work required of them, most client will drag their feet to no end on delivering the content. This is because they have 1,000 other things to do, don't really know where to even begin, and are getting frustrated because the reason they went to an agency was because they didn't have the time to deal with this.
Looking at setting up endless reminders as a solution misses the reason they came to you and loses out on a ton of value. Clients don't want to do this. Find a way so that they don't have to and then charge for that. If a client doesn't want to pay to have you do it at the start, give them a deadline for the content, if they don't get it to you by then, they can either get the site as-is or pay to have you do it for them.
What content do you need from the client? Figure out what questions you have to ask them to create that content, schedule a call, then ask them those questions, get a transcript, and give it to a copywriter. Then give the result to the client along with a timeline of "if this isn't approved or edited by X, then it is going live as-is."
I get where Content Snare is coming from, but I think it misses a much bigger underlying point of why this is such a problem.