If you think it's silly because it's not a restaurant you go to, imagine if Coca-Cola replaced their script logo with some generic sans-serif one. Don't you think the outrage would be real?
I can't imagine being upset at something like that. I'm sure there would be people upset, given the nonsense that happened in the 80s, but being personally invested in corporate branding has got to be the saddest sort of parasocial relationship possible.
I definitely saw some. It came from people who were in that culture war space where they interpret every trend as being part of a big left-wing plot to impose their values on everybody else.
"First, Twitter's UI changes have been big. They skip over incremental changes and go straight for gigantic overhauls. This requires people re-learn the language of the site completely every couple of years."
Honestly, I think that this is part of the point, at least with social media applications. When people get used to an application, and it works predictably, they have control over their use of it, and can fit it into their lives how they see fit.
This isn't what social media companies want. Social media companies want users to spend as much time using their applications as possible which means setting up skinnerbox-esque mechanisms as much as possible which requires the application to at least be a little bit unpredictable. Replacing time based news feeds with unpredictable algorithmic ones is one way to do this, but any kind of change throws the user's sense of balance off. If the user doesn't quit right away (and most don't) they have the potential to become more dependent going forward.
"I just think a lot of what we call social skills really comes down to, frankly, giving a shit about the person in front of you."
Honestly, I don't think that that is always true. It's possible to have great social skills and not care about people at all. We sometimes call people like that sociopaths. And on the contrary, some people can care greatly but not understand how to express their care/interest.
I can't imagine being upset at something like that. I'm sure there would be people upset, given the nonsense that happened in the 80s, but being personally invested in corporate branding has got to be the saddest sort of parasocial relationship possible.