Agree, "a business is simply a machine to solve a problem." The problem is when keeping the business alive as long as possible becomes the core problem to solve.
“We need to normalize building products that don’t last generations or eras, rather just for a moment, season, or cycle. And we need to do it with open minds, without reinforcing an implicit hierarchy of aspiration among them. Otherwise, we’ll force everything into a forever game that it’s not fit for.”