Very cool like a text based crm. Like how obsidian keeps all your docs in local .MD files.
Perfect for building agent automations without delving into lots of integrations.
This does make it harder to collaborate though
I've seen people but cpc campaigns and only place ads that don't convert. So they get the benefit of the branding instead.
I guess more modern auction algorithms factor this in
Half my advertising budget is wasted, I just don't know which half...
In many corporate cases vague metrics meets the KPI better than accurate ones
I worked for one of the mag7 doing customer support bot tech. Clients internal metrics around containment consistently showed better results than ours - even though you'd normally expect them to be putting pressure on their vendor. because it was a kpi for their internal team to look good to their bosses
which beats the pants off android or iphone transcription...