Some opinions here are super ignorant. Yes Tiktok has lots of silly videos but it also is a way for many talented people to reach their audience. Many small business owners and indie artists depend on it to make a living.
I initially agreed with the author but at a second thought, I found the author made a big mistake of not distinguishing different types of quality.
The article talked about mostly entertainment or art related quality. However when it comes to utility related quality, it is a totally different story. It is obvious. I even don't need to expand on that.
McKinsey would think it is a badge of honor because it means they were competent and their advice made difference significant enough from pure BUSINESS point of view.
It is so easy to find reports and evidence of how Tiktok could be of great value to people.
https://www.nytimes.com/2025/01/16/dining/tiktok-ban-cooking...
https://www.today.com/popculture/books/what-is-booktok-meani...
https://www.bbc.com/news/uk-england-67555175