Good point - its not a previously inexistent mechanism - but AI leverages it even more. A russian troll can put out 10x more content with automation. Genuine counter-movements (e.g. grassroot preferences) might not be as leveraged, causing the system to be more heavily influenced by the clearly pursued goals (which are often malicious)
My problem with emojis is finding them. No, I dont want to search hundrets of tiny images for making a point. No, I dont want to learn another alphabet with thousands of symbols. Just _write_ is so much easier. Or link it with a unicode name to be able to refer to it without searching