I think mostly in 2 ways:
- You usually get a better response rate on AskMore interviews than when you're asking people for a call. Our assumption is that it's just much lighter for the participant and less of a commitment.
- It also speeds things up because you send the interview link and people can answer the interview in 5min. So you don't need to have back and forth to schedule a call, wait potentially days until the participant is available.
Makes sense, thanks for the feedback! That definitely wasn't meant to be passive-aggressive, I think I just tend to say "sorry" too often (I just refrained myself from writing sorry again here).
I didn't wrote this blogpost but I work on eesel myself. I think it's a bit harsh to say that this post is just poorly disguised marketing. Obviously having a blog is a way to help us getting more exposition for eesel, but we're trying to share genuine learnings on every post. I'm definitely with you, I'm also tired of marketing disguised as empty content, but I know that wasn't the intention there and I'm sorry if the post made you feel this way.