I used Turo to validate demand and noticed renters prefer long-term access — one booking has lasted over 150 days (since June), effectively behaving like a subscription. It’s clear people want flexibility without ownership.
• Our waitlist is live: aristocarware.com
The next step is building our first dealership partnership and scaling the early adopter base.
Over the past few months, I’ve been talking directly with dealerships and something became very clear: thousands of cars sit on lots for 100+ days, losing value every single week. At the same time, drivers are drowning in a $1.6 trillion auto-loan crisis — negative equity, massive interest payments, and a system that feels designed to trap people instead of helping them.
So I’m building a platform that turns idle dealership inventory into flexible subscriptions. No banks. No 6-year loans. No “gotcha” fees. Drivers get transparent pricing and the option to switch cars after a certain mileage. Dealerships get recurring revenue on vehicles that would otherwise continue depreciating.
This week: • Spoke with 7 dealerships — all referred me to GMs or regional VPs • Early users on the landing page and inbound requests from social • Refining the MVP to help people compare car options and understand costs in a simple, transparent way • Started building a demo to show how fast and clear the subscription flow can be
Long-term vision: make mobility feel like a subscription — not a burden. Cars shouldn’t financially punish people for needing to get to work.
If anyone has experience with marketplaces, subscriptions, or dealership partnerships, I’d love your feedback and ideas as I continue building.