Well, if you look at the declining numbers of downloads for native apps yearly, you can see why big companies would want to switch to progressive web apps eventually. Web components and the focus on components in a framework like Vue.js make sense in terms of UI. I think the tooling has a lot to do with the spreading of the concept of the SPA also.But I agree, a lot of sites are jumping on the bandwagon and shouldn't. You look at a site like Craigslist, that never changed and it still is a piece of art /s Anyways, I'm just a noob so my opinion is worth shit... As a sidenote, working with webpack and vue.js is amazing (no, I'm not a hipster...)