One excellent feature OLA has is giving your unique OTP to drivers before they start your ride. This prevents stupid cases on drivers picking up the wrong "John" "Dave" during peak times or outside popular venues.
>My point being that Brown can be both need blind and not have a lot of lower-income kids there.
This is a very hard problem to solve for a university alone. In India, there is affirmative action AKA "reservation" and trust me that system has it's own perils. I still think meritocracy is the way to go while having systems developed by the govt. to help the under privileged kids meet that bar.