Ask HN: Does buying an expired domain helps in fast ranking on Google?

3 pointsby thescribbblr5 yıl önce8 comments

8 comments

The first sentence from PaulHoule is 100% spot on. Additionally, you can't just point the expired domain with backlinks at your domain and think its rankings are magically going to boost your rankings.

First off, the domain needs to be somewhat relevant to the topic of the site you are redirecting it to.

Second, make sure you actually reproduce the site to allow Google to understand the domain is online and active again before you simply redirect it.

Basically, to do the "expired domain" tactic right, you are going to need to find one with backlinks worth leveraging, on a topic closely related to yours, and put the site back online for at least 90 days before you redirect.

If you're going to do this (and want to do it right) make sure the juice is worth the squeeze.

thescribbblr5 yıl önce

Thank you so much for the tips Jonathan. I am in a trouble the creation date has changed (to 2021) while the domain was first registerd on 2011. Does this mean that it's no longer an old expired domain?

jonathanbentz5 yıl önce

Thinking about this purely from the perspective of SEO, does the domain still have backlinks pointing to it from that 2011 timeframe?

If yes, then the "age" of the domain shouldn't matter as much as the age of the backlinks.

So if the old links are still pointing to it, the newer domain age shouldn't matter - you should be good. I would use a pages report in a backlink analysis tool (I prefer Majestic, but I know there are others :)) and then pull up the Wayback Machine to see what kind of data it has on the domain. Then work on rebuilding the essential pages from there.

thescribbblr5 yıl önce

Thanks again Jonathan. I want to know do I need to republish those old pages which backlinks are pointing to?

Also, do I need to make the content of the homepage similar to the old homepage?

If yes? When should I replace the content of homepage like after 6 months 5 months ?

jonathanbentz5 yıl önce

Hey there - sorry for the delay in getting back to you. To answer your questions as directly as possible...

1 - yes. 2 - yes, as much as possible. 3 - 3 months minimum. anything after that is great but not necessary IMO.

thescribbblr5 yıl önce

Thanks a lot.

PaulHoule5 yıl önce

If it has a lot of incoming links you get real traffic from them. Any credit you get for links from Google on any web site is hypothetical today.

thescribbblr5 yıl önce

Thanks for the answer Paul. I noticed the domain that I purchased was not renewned since 2018. So, on checking with whois.com the creation date shows it as 2021 while the creation date is early 2010. What went wrong? Also, the backlinks are showing same. Just the creation date has changed.