Why Conservative Direct Marketers Should Embrace Wildly Creative Ideas(jslogan.com)
jslogan.com
Why Conservative Direct Marketers Should Embrace Wildly Creative Ideas
http://www.jslogan.com/why-conservative-direct-marketers-should-embrace-wildly-creative-ideas/
"As direct marketers, we are not supposed to rely on speculation, opinions, and biases. In our marketing communications discipline, it is all about actual dollar votes.
And because this is marketing communications, it pays to pay attention to the communications end. In fact, it may be the source of your greatest triumphs."