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Brian Cugelman’s "12 Emotional Journeys of Color Psychology" breaks down how color influences user perception and behavior through a structured, neuroscience-informed framework. Rather than textbook color meanings, it defines 12 emotional journeys people take in digital experiences and shows how color can support those transitions in context. It’s a practical lens for product and UX folks who want to move beyond ‘blue = trust’ and tie color choices to real emotional motivators and reinforcers.