Youtube is like a free Gallery, where anyone can display there artwork.
The content which can be supported by advertisement (for benefit of the artist and the gallery management), surely is to be decided by the gallery management, ie, Youtube, as they're not 'employing' content creators - they're just allowing free posting of content and allowing revenue generation through ad as an extra cream.
Content creators 'use' Youtube, they don't 'work for' Youtube... This is what people are confusing these days. (For eg. They can use affiliate marketing with a video, without any intervention from Google, and sharing the video on youtube)
Should Instagram pay for most viral posts? No right? - the user posted it for sharing. If, Instagram paid, as a 'Thank you and win-win' strategy to such posts - people would've lost it if some posts were demonetized.
Also, if anyone wants to showcase in a gallery where they are paid for it, Youtube provides the 'Youtube Premium' option.
Content creators 'use' Youtube, they don't 'work for' Youtube... This is what people are confusing these days. (For eg. They can use affiliate marketing with a video, without any intervention from Google, and sharing the video on youtube)
Should Instagram pay for most viral posts? No right? - the user posted it for sharing. If, Instagram paid, as a 'Thank you and win-win' strategy to such posts - people would've lost it if some posts were demonetized.
Also, if anyone wants to showcase in a gallery where they are paid for it, Youtube provides the 'Youtube Premium' option.