Idk. Her point that now that phones are maxed out to being comfortable for men and have stopped growing really nails it. They even having folding ones now, because forcing men to have a phone laughably large for their hands just isn't an option, whereas it is for women.
Isn't that precisely the point of the entire article? It literally ends with encouraging you to try the other one. People don't need encouragement to do easy things.
Istanbul has an oddly good system, where vans run a set route, but you can ask for them to stop wherever. I feel like this would be a better balance that would allow for greater coverage, while also lowering the cost of equipment and in the very least, eliminating the need to walk as much to a stop. It's also faster because it's basically a large taxi, so once the van is full, you only stop where the passengers need. This is only a supplement there, but I think it would work better than the majority of bus set-ups currently used.