This article is from a couple of days ago. The story the article is about has been posted to HN several times and I think that there are may be some relevant updates to the story since this article was published if you wish to dive in:
I think that certain people get addicted in this way, and the lack of self control is an indicator of it. Logically it's seeking short term reward over long term, but I think its bio chemistry too - dopamine.
So I think the thing that makes them addicted and the thing that stops them regulating themselves is the very thing that Facebook uses and promotes.
"SoundCloud seems to have given Universal the keys to the car within the last month, and is allowing the media giant full access to flag accounts’ records without any communication whatsoever with SoundCloud. "