That's fine though. If that doesn't work for you, don't buy. There are all manner of situations where what one wants or needs and what they get don't match up well. You don't price out every situation - it's take it or leave it. Pricing in a way that is somehow based on cost structure at least enables the provider to work to reduce the cost and hence price and win. Costco prices at a small margin above cost, they don't price "if this meets value prop X, pay Y and if only value prop A, pay B".