Totally get it. If you're into it for a few k to install, that's one thing. To me, the total costs for this seem a bit high. Who knows, maybe with scale things get cheaper. I'm definitely not their target customer, despite wanting to be.
Same thought as well. I recently self installed an 18k BTU unit. The lines came pre-charged, but I wanted it to be run exactly to length. For someone to come and do just that part (cut, flare and vacuum/charge the lines) cost me just $150. I got the unit (a pioneer) for under $900. The rest of the world has heat pumps figured out, no need for a tesla-ish version charging a premium. Cost will be the biggest factor for adoption for ElectricAir, imo.
If anything, a sweaty startup offering just the install for a nominal fee would do really well here.