make env = create environment and pip install editable mode (I typically list dev and test dependencies as optional-dependencies in pyproject.toml)
make test = test, coverage, ...
make docs = sphinx-build ...
make release = build, twine, ...
Thumbs up, plus a well-maintained Makefile that I share among my projects. Never had any issues. Github matricx test runners ensure that everything works across platforms, Python and dep versions, ...
Most people around here eat (or wish to) at the Silicon Valley VC money manger. They are ultra-fiat people. It's understandable that a decentralized form of money that removes money mangers (other notable ones are the military and medical industrial complexes) makes them unhappy.
Considering that you're pricing it against a spreadsheet stored in a DC basement, maybe backupped in some Jersey data center, it's indeed doing poorly. Cheap USD and free (i.e., unregulated) derivative markets are doing the rest. Speculation is the lifeblood of commerce. There are some who rejoice at the sight of it.
I try to keep things simple.