I have a theory about large (and well known) cooperation reguarding brands.
Google re-branded themseleve just last year (before the Alphabet switch over). People hated the new typeface etc, etc. but that doesn't stop anyone from using Gmail or Google search.
Point being, when you get to a certain size it really don't matter if you use comic san for your corporate type face. That's not going to change the public perception of you the company.
All the brand work, rebranding etc etc are just a way to make the people within the company feel good about themselves.
Convoluted pitches and creative ideas exited all along. The problem is no one (from either the client nor the agency side) is willing to come out and call bullshit on bad ideas.
Or worse, became in pawn in the Ad Wars between Google, Apple, and Facebook.
Let's face it, AdBlock on the Web only benefit closed network like Facebook, which also has plenty of PII. If the Web dies as as an Ad platform (because of AdBlockers), guess where the advertisers can go?
Off-topic slightly, but it's worth mentioning Louisa Lim, former NPR / BBC's China correspondent had recently published the book The People's Republic of Amnesia: Tiananmen Revisited. It's worth a read.
It covered the current state of political life in China from 1989 ~ now. The whole concept of "1984 in China" is very much a topic talked about in the book. In the book it mentioned there was a case where regional government authorities forced the public to go back to work and school on Sat. and Sunday as a way to prevent crowd to gather for a weekend protest. It's rather fascinating.
Indeed. And the irony, is, the real hipsters already move beyond their vintage typewriters, and Lomo camera. What the promotion video just shows us some cliches what the team think is cool. Not me.
Tom Clancy can be somewhat spot on with "predicting" the future of Geopolitics. In the 2006 Ghost Recon game: Advanced Warfighter (took place in 2013) was about heavy US entanglement in Mexico. Mexican mafia are getting pretty strong these days in RL....
My rep. actually voted NO to the bill, and I didn't like it. Guess what? I've since emailed my rep. so he now know how I feel. Next time, if similar vote comes up, I'll call my rep... That's how democracy work.
I once had an opportunity to present to Mr. Moritz (just last year). He adores the idea of entrepreneurship, and idolize great entrepreneur in general.
He was friendly, and very, very nice to our team. Gave us some ideas on what we should work on as well. He's one of the top tier person in the valley I feel completely comfortable talking to, and not feeling intimidated at all.
I think team dinning is important, but going to lunch as a group (or the group has a fav. place for take out) usually is a much better option.
Our little story of AdMob is this:
There's this Teriyaki take out place at downtown San Mateo. We affectionately call it the "Cornerteri" since it locate at the corner of 4th and San Mateo Dr. Ask any x-AdMob about Cornerteri and they'll know about this place... That's how you build a company culture.
Google re-branded themseleve just last year (before the Alphabet switch over). People hated the new typeface etc, etc. but that doesn't stop anyone from using Gmail or Google search.
Point being, when you get to a certain size it really don't matter if you use comic san for your corporate type face. That's not going to change the public perception of you the company.
All the brand work, rebranding etc etc are just a way to make the people within the company feel good about themselves.