Thank you for sharing your perspective on our pricing model. I genuinely appreciate that feedback.
We actually started our beta launch with a one-off pricing model. We only moved to the monthly model because we discovered through feedback from our beta users that chronic insomnia is fundamentally different from occasional sleep problems or light sleeping issues. Instead, chronic insomnia often comes from deep-rooted psychological factors, like unresolved anxiety, chronic stress, or burnout. These underlying issues can't typically be addressed with short-term solutions or quick fixes.
That's precisely why we believe a one-off program might not provide the continuous support and adaptability required to address such nuanced/varied problems. Our monthly model actually creates a strong incentive for us to provide a highly effective product. After all, no one is going to keep paying us if our product doesn't continue to help them. As a result, we continuously invest a ton of resources into developing new, top-notch clinical content, make it incredibly engaging via animated videos, and are always refining our offerings based on user feedback and the latest research.
To sign up, please go to our homepage and complete our sleep quiz. We require you to complete a quiz in order to develop a program that is personalized to our specific sleep needs.
Ryan, I believe the discrepancy here boils down to 2 things. (1) We have a lot of users outside of the US and the stats you're looking at are only for the US App Store/Play Store, and (2) We've had several product updates including a re-branding which "resets" ratings. The ratings you see are the ratings for the current version of the app.
I'd also add that the big "open secret" in the sleep research community is that yes, CBT for insomnia is a great starting point, but it needs to be followed up with further psychology-based care. Sleepio is a great starting point and Stellar Sleep also delivers CBT for insomnia-based programming initially. The difference is that we then transition into continued psychology-based programming which sustains the results of the initial CBT for insomnia work.
Books are a fantastic resource in this space. We made this into a 5-10 minute a day mobile app for a few reasons:
+ A lot of people don't have the time or patience to invest several hours into reading a book. They'd prefer things broken down into actionable steps. In fact, we've done a lot of product testing to figure out how to improve program efficacy and we found out that the shorter and more "bite-sized" we made our modules, the more willing our users were to follow them, and the better their result.
+ The big "open secret" in the sleep research community is that yes, CBT for insomnia is a great starting point, but it needs to be followed up with further psychology-based care. Stellar Sleep delivers CBT for insomnia-based programming initially, then transitions into continued psychology-based programming which sustains the results of the initial CBT for insomnia work.
Just to clarify, you do get your ISI score (and the sleep benchmarking information) immediately after you answer those relevant sections in the quiz, without having to enter your email. Entering your email basically just gives you the consolidated report in one place.