halfinvested

  - Social software requires designing for group success, not just individual success.
  - Software developers need to consider the sociology and anthropology of the group that will be using their software.
  - Human groups are committed to individual identity and group membership, which can lead to groups becoming their own worst enemy.
  - Group structure exists to keep a group on target, on track, on message, on charter, to keep a group focused on its own sophisticated goals and away from sliding into basic patterns.
  - Large groups require different design considerations than small groups.
  - The responsibility for defining value and defending it should be put into the hands of the group itself, rather than trying to describe everything in the software up front.
  - A core group arises that cares about the community as a whole and takes care of the social environment by encouraging good behavior and discouraging bad behavior.
  - Reputation systems are not always effective in human situations.
  - Ease of use should be designed for the group, not just the individual.
  - Conversations require dense two-way conversations, and human interaction doesn't scale up like a balloon.