I would not say so (and the article itself presents several compelling arguments) - developers & management just need to change their attitude a bit. Getting defensive about one's code is as old as "hello world" itself and once that is brought under control and the developer starts seeing the code as a "user" would - good unit test plans usually result. The benefits of unit-testing are easy to understand but difficult to quantify which is why management in its TTM focus tends to overlook it - you need a believer in the ranks to champion that cause. Fortunately there are plenty of those around so the questions / calls are a little premature.