Maybe small business owners doing this themselves will give up because they don't know about these other analytics services. But I agree I don't think a marketer would give up and settle for a lower score, but I definitely can see a marketer being frustrated with the lack of feedback in order to get a perfect score.
I don't want to be all conspiratorial or anything but wasn't Parler hacked during the Capitol Hill protest and a bunch of protesters where caught? To me this seems like a successful honeypot.