I agree. Found the "I know a few things" spiel distasteful, and the general tone to be patronizing and rude. Attitudes likes this are negatively impactful and points for or against notebooks can be made without the toxicity.
There's a middle ground between buses and rail: building defacto rail lines by transforming far-left lanes and middle dividers into dedicated bus tracks and semipermanent bus stations.
Urbanized (Gary Hustwit, 2011) highlights the TransMilenio bus system, which serves the city of Bogota. It specifically covers elevating the experience and status of taking the bus by adopting positive aspects of rail systems: covered waiting areas, dedicated transit lanes, more reliable service. Except it's less expensive to implement and more flexible.