Wouldn’t you like to be able to get people to do what you want from them? For instance make them buy or use this awesome tool you built but that they don’t realise it’s awesome until they actually use it?
Or wouldn’t you like to know how to optimise a message so that people prefer the higher pricing rather than the lower one?
Well, every time these kind of issues come up during group sessions lead by the very good Jean-Xtophe Ordonneau where entrepreneurs share their successes and problems, he points out to the book “Influence — The psychology of persuasion” by Robert Cialdini.
So this time I decided to dig into the topic and, at least, watch one of his videos. I have to say that was SUPER insightful, so I wrote down ready to use notes. These are the 6 principles that lead relationships and how to leverage them.
In his book Zero to One, Peter Thiel shares his insight on how to build a unicorn.
There is one specific moment where he details 7 questions that are fundamental to any startup.
I thought a lot about these questions since I'm managing a startup accelerator. Now I feel like I understood more to them and wanted to share it.
I welcome any feedback on the questions or on my interpretations :)