I work with another tech startup in the parenting/baby space and it's hard to do PR for this space. This is especially true because there aren't may PR/comms people with experiences and contacts that cross parenting and tech and in my experience, people with PR experience in the parenting space often rely on a physical product to promote and send as samples to parenting journalists, tv shows, etc. As a tech company, there's no freebie product to push. And on the tech side, despite the fact that pretty much everyone knows a parent or child, this area is still considered niche which makes it less interesting to tech press than something that appears to be a service that could appeal to anyone.
"“It will form the foundation for future human studies investigating mental experiences occurring in the dying brain, including seeing light during cardiac arrest,” she says."
I am a big fan of science and research - and I think we should always be questioning everything. But I'm curious to know what benefits this research has. I genuinely don't know where this kind of research could lead so I'm not naive enough to suggest it's not a good use of time or resources, but how can this help us improve our lives, health and world? Does it matter? Not to be crass, but are those last vestiges of electrical energy in a dying brain going to be of any use?
The major red flag for me in this article was the line "He couldn’t really answer the questions, but I agreed to run a small trial. Based on our results, that marketing consultant is no longer with us." It really colored the rest of the article for me - making me incredibly skeptical of the manager and his instinct, opinions and judgement. It was no surprise then when the reason he was "scammed" was because his checkout process had the form equivalent of a big red call to action saying "leave my site" in the discount code box. I always Google for discount codes when I see those boxes.
If anything, this should be read as an educational piece for consumers about who is really making money when you search for discount codes online, rather than outrage at the affiliate marketing world.
But I think that's the point - the traffic is effective the merchant's own. They're not driving spammy visitors or buying false visits; they're just redirecting the customers who would have already been browsing the site back to the checkout funnel - they'd just get the benefit of the affiliate tracking code added to the order.
Interesting - looks like it would pair well with http://www.deskgen.com/ which allows teams to share resources and DNA sequences, sync that to an inventory of existing plasmids, proteins and enzymes and helps teams be more efficient in producing DNA. Love seeing the places biotech is going.
It'd also be really nice if, every time I logged in, I wasn't prompted to tell them if there is "someone special in my life." Really? Is relationship status that critical?