Next step they'll rebrand search as "Copilot Search" or auto enable pull-request AI reviews (unless you hear about it and turn each off) and we'll all be "users".
As a society we have undertaken massive efforts to reduce all of those. Certainly debatable if it's been enough but ignoring the new thing by putting zero effort in while it's still formative seems short-sighted.
I think you’re totally right, until you consider the shared/pool options. Those can be both really cheap and really profitable if you have the density.
Boiling the frog with a Venn diagram.