Let's have peace in the the nohello vs onlyhello war. Encode a message in hellos, so that you can greet someone and ask for something at the same time.
I think the parody law would make this moot. Unless he's made to be selling something, I'd imagine him being a public figure would make the trademarks meaningless.
If you check the previous stories tagged by ID.me (https://www.fedscoop.com/tag/id-me/), you'll see some awesome articles sponsored by the same about how Arizon has already saved $40 Billion and how this is great against cyber risk.
Sponsored News needs a much more prominent badge. #bringbacktheblinktag