Small firms operating in multiple languages struggle to write great marketing copy in all of them. Wafrow is an AI landing page copy optimizer which is fluent in english, Deutsch, and français. WIP for العربية, español and Nederlands. Give it a spin and let me know what you think.
Biggest lesson: all metrics _must_ be defined in code, not manager-speak.
For instance, if a marketing head wants to plot CAC (cost of acquiring customers) over time, saying CAC is number of customers divided by marketing spend is manager-speak. Spends are budgeted higher early in the month and adjusted with actuals. Customers ask for refunds and cancel accounts. Some campaigns have volume incentives which are known later... and so on. The solution is to write well commented SQL which laymen can audit and improve.
1. Manually screen who can send you messages like Hey[^1] and Apple[^2]
2. Basic filtering to ensure the promotional stuff gets blocked or put in a separate list [^3]
3. Rate-limit senders who are showing robot like behaviour
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[^1]: https://www.hey.com/features/spam-corps/
[^2]: https://support.apple.com/en-il/guide/iphone/iph203ab0be4/io...
[^3]: https://f-droid.org/en/packages/spam.blocker/