Not all big tech employees want to deal with the hustle required at a startup. That's why we're in big tech. Most of my teammates work to live, we don't live to work.
Theres been 3 layoffs at Amazon so far, but not all three have been focused on AWS. The first targeted HR/recruiting, the second physical stores and .com, and this current third one is hitting AWS and ads.
This reminds me of the quote "John Steinbeck once said that socialism never took root in America because the poor see themselves not as an exploited proletariat but as temporarily embarrassed millionaires."