There’s both medication (which takes a while to get dosage right but can be extremely helpful for some) and also techniques you can use to help compensate.
This space is really difficult to crack for a few non-obvious reasons. The first is that the total TAM is less than you think; for most people, tracking their spending to manage budgets just doesn’t appeal to them. For many consumers, just seeing all of their finances is incredibly depressing. I suspect the 13mm Mint users are a large portion of the addressable market for this kind of product. So without a strong monetization engine that will work incredibly well at only ~10mm user range, you’re in trouble. Lead-gen isn’t sufficient here; Credit Karma has 10x the userbase and much stronger signals of intent, which is why they dominate digitize acquisition. When I was there, we put a lot of thought into how to crack personal finance, and ultimately felt that “spending” was too complex and too niche. The fact is you need radically different products for different parts of your consumer audience. That’s why you’ve seen a rise of more focused products like Robinhood, Wealthfront (going after the high end), savings apps like Acorn and digits, banking apps like Chime, etc (being a bank is profitable) that have incredibly strong revenue models attached.
I think you could run a reasonable lifestyle business here if you don’t take VC, but I’m skeptical this can ever be truly mass-market.