Nothing new about Campaign Data companies. In fact knew of a South San Francisco company called 'Campaign Data' in the '90s that ran a SAS on DECUnix. They collected voter registrar data from counties for targeted voting campaigns. Usually for passing more restrictive laws or raising taxes. Like raise property taxes for schools; send flyers to renters with kids and send nothing to homeowners with no kids. It was always in a way, unfair and evil.