I have national sales responsibilities for one of the majors. Think IBM/Microsoft/Oracle/etc leading a sales team of 74 reps.
You'd be surprised at how LITTLE sales we've generated from GDPR. We've been providing free GDPR assessments for the past 1.5 years for over 200 accounts as lead gen opportunity and very little sales have resulted.
It all boils down to companies simply don't believe the fines will be enforced given just how expensive the fines are.
And since GDPR doesn't go into affect until May 2018, companies are just waiting and seeing what happens.
It's really hard to sell GDPR because it's essentially an insurance policy. Why spend $5m on software and another $5m in services ($10m combined) if your total fine is only $20m. Do you as a company have a 50% chance of getting fined? If not, then roll the dice and not buy a solution.
I have national sales responsibilities for one of the majors. Think IBM/Microsoft/Oracle/etc leading a sales team of 74 reps.
You'd be surprised at how LITTLE sales we've generated from GDPR. We've been providing free GDPR assessments for the past 1.5 years for over 200 accounts as lead gen opportunity and very little sales have resulted.
It all boils down to companies simply don't believe the fines will be enforced given just how expensive the fines are.
And since GDPR doesn't go into affect until May 2018, companies are just waiting and seeing what happens.
It's really hard to sell GDPR because it's essentially an insurance policy. Why spend $5m on software and another $5m in services ($10m combined) if your total fine is only $20m. Do you as a company have a 50% chance of getting fined? If not, then roll the dice and not buy a solution.