73% of AI Search Keywords Don't Exist on Google(kwrds.ai)
kwrds.ai
73% of AI Search Keywords Don't Exist on Google
https://www.kwrds.ai/blog/ai-search-keyword-research
3 comments
This analysis from kwrds.ai highlights the gap in traditional SEO tools when it comes to AI platforms. With 73% of keywords on systems like Perplexity and ChatGPT not showing up in Google searches, multi-platform keyword research is becoming essential.
Users don't just search for a keyword; they describe a problem, get an initial answer, and refine it. Those mid-funnel queries (e.g., 'how does X compare to Y for Z use case') are invisible to traditional keyword tools because the volume per specific query is tiny, but the aggregate intent is huge.
The challenge is measuring this effectively. Are you finding any reliable way to group these long-tail queries into meaningful clusters, or is it still very manual?