I used to think startup ideas were something you had to go out and find. So I did what most people do, scroll, read, save things, chase anything that felt like an opportunity. Every now and then something would click and I’d think “this could be it.” Then a few days later, the excitement would fade and I’d be back at square one.
What I didn’t realize at the time was that I wasn’t actually searching for ideas, I was chasing the feeling of having found one. At some point I stopped trying to “find” ideas and just started paying attention to what people repeatedly complain about or work around. Not in a deep research way, just casually, conversations, forums, random comments, even things I personally found annoying.
Around the same time, I had been collecting ideas in what eventually became StartupIdeasDB. Initially it was just a place to dump things so I wouldn’t forget them. But when you look at enough of these side by side, something becomes obvious:
Most “ideas” are just surface-level interpretations of a problem. And most of them miss the actual pain. You’ll see ten different ideas trying to solve the same space, but very few that actually understand what’s frustrating about it in the first place. It’s like people jump straight to solutions because solutions feel more exciting than sitting with the problem.
The few ideas that did feel interesting had one thing in common,they were annoyingly specific. Not “a better X for everyone,” but something like “this exact workflow is broken for this exact type of person.”
I didn’t notice this when I was thinking one idea at a time. Only when I had a bunch of them in front of me did the pattern become obvious. Now I don’t really try to come up with ideas anymore. If something sticks, it’s usually because I’ve seen the same friction show up multiple times, not because it sounds clever.
It’s a slower way of thinking, but it feels a lot more grounded than the constant idea-hopping loop I was in before. What do others here have noticed something similar, or if you actively go out looking for ideas ?
What I didn’t realize at the time was that I wasn’t actually searching for ideas, I was chasing the feeling of having found one. At some point I stopped trying to “find” ideas and just started paying attention to what people repeatedly complain about or work around. Not in a deep research way, just casually, conversations, forums, random comments, even things I personally found annoying.
Around the same time, I had been collecting ideas in what eventually became StartupIdeasDB. Initially it was just a place to dump things so I wouldn’t forget them. But when you look at enough of these side by side, something becomes obvious:
Most “ideas” are just surface-level interpretations of a problem. And most of them miss the actual pain. You’ll see ten different ideas trying to solve the same space, but very few that actually understand what’s frustrating about it in the first place. It’s like people jump straight to solutions because solutions feel more exciting than sitting with the problem.
The few ideas that did feel interesting had one thing in common,they were annoyingly specific. Not “a better X for everyone,” but something like “this exact workflow is broken for this exact type of person.”
I didn’t notice this when I was thinking one idea at a time. Only when I had a bunch of them in front of me did the pattern become obvious. Now I don’t really try to come up with ideas anymore. If something sticks, it’s usually because I’ve seen the same friction show up multiple times, not because it sounds clever.
It’s a slower way of thinking, but it feels a lot more grounded than the constant idea-hopping loop I was in before. What do others here have noticed something similar, or if you actively go out looking for ideas ?