Ask HN: Facebook Ads price charts?
1 comments
The best way would be to have access to Facebook Ads API. That would make everything really simple.
However keep in mind that you could only get a generail indication of the price through time for your given target. The real CPC Facebook apply to your ads change every minute and it's highly influenced by the quality of your ad.
The better your CTR is, the lower the CPC goes. Another factor that influence the CPC is how wide is your target. Usually targeting a small segment is more expensive than a broad target.
Anyhow, you can probably gather some useful data on CPC for your market from Optimal Social: http://www.optimalsocial.com/
However keep in mind that you could only get a generail indication of the price through time for your given target. The real CPC Facebook apply to your ads change every minute and it's highly influenced by the quality of your ad.
The better your CTR is, the lower the CPC goes. Another factor that influence the CPC is how wide is your target. Usually targeting a small segment is more expensive than a broad target.
Anyhow, you can probably gather some useful data on CPC for your market from Optimal Social: http://www.optimalsocial.com/
Are you aware of any mash-ups that do similar things with Facebook Ads price? I started experimenting with ads placements to drive some highly-targeted traffic to one of my online experiments, but find it quite confusing to see the bid price changing underneath me.
It'd be good to get at least rough idea what dynamics are like for my market segment - i.e. when are the peak and through times.
So, do you guys know of any tools like that, or should I just whip together a quick and dirty python/Selenium script that does the scraping?
Thanks!