I own some Fenders and Gibsons, but over the last couple of years, Harley Benton produces very good guitars that are very affordable.
I have one of their telecasters, and it’s on par with a squier or a cheap fender, provided that you get it set up properly.
When I got to that cheap telly, I initially had planned to replace the pick ups, but guess what, the stock pick ups are good actually.
For amps, that strongly depends on your personal taste, but usually you go used. For example, if you’re into metal, you can get Peavey ValveKings for low $, they just require a good speaker. There are also several cheap clones available. YouTube has you covered with demos.
Also, digital amps have become good enough, even those software only, for example GarageBand.
You just need some audio interface.