This idea of an "infomediary"--a company that collects and aggregates information from a lot of users--has long been popular among Net gurus. AllAdvantage was supposed to finance the whole deal by selling advertisers information about its members' surfing habits. But that hasn't happened. It took in a meager $9 million in the first quarter of 2000. The prospect of "highly targeted" banner ads is still hypothetical; the information is all there, stored in AllAdvantage's data banks, but only a tiny fraction of it is currently useful to advertisers.
Pretty funny to read this two decades later, where advertising giants built on top of users' data are some of the biggest companies in the world. Although they obviously offer a service that economically scales a little better than "pay each of your users"
Somewhat unrelated to the article, but I always find the foo/bar style of code examples difficult to read. It's especially egregious here ; one of the points of the article is that types are often easy to guess from variable names, but it's very much not the case when the code is
doSomethingWithFoo(foo)
I feel like simple but more realistic snippets are much better teaching tools.
Pretty funny to read this two decades later, where advertising giants built on top of users' data are some of the biggest companies in the world. Although they obviously offer a service that economically scales a little better than "pay each of your users"