There are probably two dozen specialists on this issue nationwide. A properly targeted Google search will outperform your personal network of attorneys (and their network of attorneys) 99.9% of the time.
Speaking of surgery, here's an analogy that might be helpful.
Five years ago I had a catastrophic ankle injury I suffered while running in Moab. Two broken bones, lots of torn ligaments, and otherwise irreparable damage without serious surgery.
I interviewed a whole bunch of surgeons before I decided where to go under the knife. And I don't remember where I got the advice, but someone told me the most important question to ask is: "How many times have you performed this specific surgery (a Maisonneuve fracture repair)?"
I eventually found the Steadman clinic and a doctor who had already performed the exact surgery I needed nearly 100 times. Everyone else's answer was less than 5. Some even answered 0. The surgical clinic I used had signed pictures of professional athletes all over the wall. I found the true specialist, and I'm very thankful that I did.
Even bad lawyers and surgeons are expensive. When you have a bet-the-business legal issue, do plenty of advanced interviewing to make sure that the one you hire has plenty of experience with the exact issue you need help with. If it's not obvious that you've found the right person, keep looking.
There are certain tasks that you would never do yourself, such as surgery. And there are certain tasks like changing your oil where anyone with patience and diligence can do it themselves. It's just a question of whether you want to spend the time to learn it and do it.
Responding to a C&D letter from a Fortune 50 company, I would posit, is more like performing surgery than changing your oil. The cost of being wrong is rather high.
It is worth pointing out that FB has a long history of litigating this issue, from Power Ventures, to BrandTotal, to Octoparse, to Voyager Labs and more. And they have about 80-90% track record of success. Obviously, they send C&Ds more often than they file litigation. But to act as if this is a completely idle threat is naive.
I can't share client-specific stories because that's protected by AC privilege. But I think the recipients of these letters sometimes have more potential to negotiate than they realize.
The problem with this advice is that this is a very niche area of law. Unless the people you know have had prior experiences with data-access/web-scraping legal issues, a generalist recommendation is very unlikely to be helpful here.
As an attorney who has experience responding to Meta’s “anti-scraping team,” I think there might be more opportunities for amicable resolutions than you might expect (depending on the specifics of what you’re doing, of course). Meta is not oblivious to the fact that they’re under significant social and regulatory scrutiny. They sometimes play nice if you’re willing to accommodate certain considerations.
Either way, my recommendation would be to find an attorney with industry-specific expertise to address the norms of your industry. C&Ds range from idle shake downs to definite pre-cursors to litigation. Without industry-specific knowledge, it’s hard to know which is which.
Same thing just happened to me. Had a two-week stay in Costa Rica at a place that advertised itself as a serene and tranquil spot with wildlife. Instead, it was non-stop construction 11 hours a day, 6 days a week. The host knew about it before we arrived. Only found out about it after we got there. Pretty much every appliance in the house broke while we were there. The host was also rude and condescending throughout the process.
We gave a two-star review, and it never appeared on the site. Host is still a super host.