I'm the part team Keka, an all-in-one HCM platform that's been crushing it in India,GCC (10k+ customers, loved for simplifying payroll, performance, and ops). We merge HR, finance, and delivery teams into one seamless system, think automated payroll in 6 steps, AI-driven JD, score card, and real-time compliance for remote/hybrid setups. Users rave about it (high NPS, organic growth), but as we expand to the US, we're the classic underdog: New market, bootstrapped vibe, competing with giants like Workday or ADP.
The problem: Folks love the product during trials/demos (e.g., "This fixed our multi-state compliance headaches!"), but they're not moving down the funnel to paid. Conversion from trial to customer is hovering at ~5-8%, way below benchmarks.871164616d7e We get great feedback, but deals stall—maybe pricing friction, integration fears, or just "US market trust issues" as a non-local player.
I'm overwhelmed trying to crack this and want diverse perspectives: Engineers, marketers, sales pros from different backgrounds to help iterate. What are we missing? Is it funnel leaks (e.g., weak middle/bottom stages)?
Poor targeting in a crowded HCM space? Or something cultural in the US SaaS scene?
Any advice on optimizing our funnel, attracting great talent or underdog tactics? We've tried content marketing and partnerships, but need that breakthrough.
Check us out:keka.com/us . Happy to share more details or even free audits for your feedback.
Thanks, HN—your insights have helped us before!
Raj @ Keka