How about measuring the prison instead, reform more crooks, the guards get a pay bonus. However, knowing how incentive schemes are normally gamed, they will probably resort to lobotomising the inmates.
Yes, Airbnb can do what they want with their property, namely their website and business. If you don't like it then they even outline what you can do in the linked article.
[1] https://www.adelaide.edu.au/degree-finder/2020/bengh_behe&es...