It's pretty obvious, at least to me, that the person liked just the brand, and that the brand is just advertising a post below the like. I would think it would say "Johnny Wonny liked VICE's post" if the user liked the post.
When you're logged into Jonny Wonny and you're scrolling down your News Feed, how come a post from VICE is there (3:19 & 3:16)? You had to like VICE in order for it to appear in News Feed. So your whole argument is false.
A friend could have liked a brand years ago and it could just be showing in your News Feed now, it doesn't have to show based on when they liked it.
Makes sense to me... I'm still speculating if Apple will announce the smaller iPad along with the new iPhone. It makes sense in some aspects, but you would think they would announce it when they annually announce a new iPad (Q1).