1) Cost to NASA/DoD seems to be similar to ULA.
2) SpaceX continues to fly expandable boosters for missions above LEO and for heavier payloads. Reusable boosters have lower lift and range and require extensive refurbishment between missions. Upper stage is not reusable.
3) SpaceX hasn't flown a single mission into deep space or Mars despite this being the stated goal of the company. In the same time, others have flown multiple rockets to Mars and to other planets. We have multiple rovers roaming the surface of Mars and satellites orbiting other planes all while SpaceX has contributed nothing to these efforts.
1) Booster reusability to LEO and for light payloads.
3) Human rated capsule for space station resupply missions.
3) High quality video content from launches.
4) Increased interest in space exploration at the expense of unrealistic expectations in relation to cost and timelines.