I know it takes quite a bit of effort but one of the things I'm really drawn to about any startup/site is if they have a video explaining how the process works.
If you have trouble waking up to an alarm everyday (around the same time) then you need to really re-evaluate your sleeping conditions and habits.
After having to wake up everyday around 7am my internal clock has pretty much gotten used to just waking my body up around the time. Even on weekends sometimes (eek).
Neat product but it's more of a novelty item than anything for me.
I think you should make the "OR" button turn into the REFRESH icon (like how browsers have it) so that you don't have to move the mouse all the way over to go to the next question.
The "Insta" in the name is misleading :P