I don't think it's gymnastics. The last part about being "genuine" is a stretch, but the fundamental point they're making is reasonable or at least worth discussing. It's relevant to the discussions of gambling and the lottery, for example. I don't appreciate Apple and their lock-in (especially the "we're protecting you" marketing) but the case for "the lesser evil" of advertising is worth discussing. I actually want Apple to start pushing ads, not because of the reason given by GP but because it will almost definitely kill Apple. I think they know that and will go only as far as they know they can without giving up their brand which is ultimately their most valuable asset.