Yeah, gemini gives $649 - $699 for BOM, $749+ if they want some margin from the hardware.
Which is cheaper than most "Gaming PC", but still more expensive than Switch/PS5, and lack the expandability of PC.
I wish they could sell at $300-$500, that's really going to make this a must have for this year.
Yeah, it's only competitive as a toy for under $35, anything beyond that you can get a cheap x86 with much better performance, a much compatible architecture and much more IOs.