The current issue with many cloud providers today is that they had designed all these fantastic features but then completely left it up to the customers to figure out new use cases on their own. They forgot that the majority of customers don't have much clue about the cloud let alone those advanced features, and cloud providers are sitting here complaining that they are running out of patience waiting for customers to get on board. Designing new features alone is not enough, they must also design the actual use cases to convince customers because most of them don't have any clue of how to actually turn those advanced cloud services into something more useful than just hosting. It's not a capability issue but rather it's a use case problem.