This is so wrong at many levels. The reason why apps and companies are focussed in getting the 16-22 year olds are
1. They have very high power in changing their parents purchases.
2. Their word of mouth power is exponential compared to a guy who is 30 years old working in corporation.
3. 16-22 year olds are going to become 20-28 year olds in 4 years which is a real threat to facebook. This generation doesn't want to be part of Facebook.
Well i think you have never used snapchat. Everyone in this thread are not all accounted in the TAM for snapchat. Before concluding that they should sell or not, i recommend people to use snapchat for six months.
Snapchat is a product which provides delightful experiences to communicate with your friends where you can express yourself as the way you are, instead of waiting for a trophy moment.
Well, SNAP DAP > TWTR DAP,
TWTR Average time spent per day: 1-2 minutes
SNAP Average time spent per day: 30-35 minutes. So SNAP has 30X potential than dead twitter with no product innovation.
1. They have very high power in changing their parents purchases.
2. Their word of mouth power is exponential compared to a guy who is 30 years old working in corporation.
3. 16-22 year olds are going to become 20-28 year olds in 4 years which is a real threat to facebook. This generation doesn't want to be part of Facebook.